In 1969, ABF Freight (then known as Arkansas-Best Freight System) introduced a new advertising campaign: “Appreciate Your Traffic Manager (ABF Does).”
The ads appeared in publications such as Fortune, Business Week, Traffic World and Traffic Management. They also appeared in employee publications and memos.
The campaign proved popular, as the advertisement pictured shows.
ArcBest® recently rolled out a national advertising campaign — Welcome to Simplistics™.
So what does Simplistics mean?
At ArcBest, we understand navigating the supply chain can be difficult and challenging. But who says it has to be scary and complicated?
Simplistics is about uncomplicating shipping and logistics.
In 1955, ArcBest (then known as Arkansas Motor Freight) was growing beyond its local roots. Our advertising campaign that year touted “A finer service for all Arkansas,” and it outlined the opening of a large service center in Little Rock, Arkansas.
